Aviation Librarian
1957 American Airlines Advertisement
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N90708 - DC-6
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#aviation #airplanes #avgeek #planes #postcards #postcard #travel #planespotting #AmericanAirlines #1950sAdvertising #VintageAd #AviationHistory #MidCenturyModern #GoldenAgeOfFlight #FlagshipService #ObservationDeck #ClassicAirliners #TravelHistory #VintageAviationArt #PostwarEra #AirportScene
Nov 20 at 11:00pmWeb
Show threadlolcatNov 21

@Aviation_Librarian

That has to be some of the most awkward advertising copy I've ever read. Strange, no-context repetition of "Flagship". The bizarre quotes around "partner", and "get ahead".

The illustration sells the story on its own. Plus, it's gorgeous - classic proportions and composition, with sumptuous colors and textures. With a setup like this, all the copywriter had to do was stay out of the way! What a weird failure!

Show threadThomas P. MoonisNov 21
@lolcat @Aviation_Librarian I've learned that putting quotes around words is an old-fashioned way to emphasize them, like how we might underline or perhaps italicize today.
Show threadlolcatNov 21

@MisterMoo @Aviation_Librarian

That might make sense, since the overall sentiment is also very old fashioned, but if I substitute italics for the quotes, the copy is still weird - maybe even weirder. Also, "partner" is used twice, but only in quotes once, and would only scan normally without any emphasis on either occurrence.

Maybe it is a question of styles changing with time, but I'm sticking with this just being supremely poorly edited copy.

Show threadlolcatNov 21

@MisterMoo @Aviation_Librarian

Oh! Just noticed the word "him" is italicized for emphasis in the final sentence.