I really appreciate your content, but maybe let’s shy away from AI images in non-AI communities?

While I appreciate you calling out AI content, it is helpful to substantiate how you concluded that it is AI generated to prevent people thinking these claims are all false positives. Nothing in the image seemed uncanny to me (apart from whatever physics would be required to make the suit itself). Several different online AI image detectors all claimed this image was real. Reverse image searches led to only recent social media posts with no further details. I did find two sources (of dubious credibility) that claim it to be AI generated

Source 1: https://x.com/i/trending/1987710874111398067

Source 2: https://malwaretips.com/blogs/beer-jacket-viral-trend/

Despite the apparent lack of any AI generated image traits (as far as the detectors and me can tell), since there is apparently no further details and all of the information is new and “viral”, I would think this is AI generated. It would also make sense as an awareness marketing scheme for the beer brand on the front of the coat.

What characteristics stuck out to you?

AI Beer Jacket Image Goes Viral on X After Orikron's Post

Tech commentator Orikron shared an AI-generated image on November 10 of a transparent puffer jacket filled with beer pouches and sipping straws, depicting a man in a Chinese street market, which quickly amassed millions of views on X. Fashion expert Derek Guy responded by posting a photo of a traditional wool overcoat, expressing preference for classic style. Users created memes about hands-free drinking and tailgating, while fact-checks confirmed the jacket is fictional but inspired by China's street-drinking culture in Qingdao, leading to over 294,000 engagements.

X (formerly Twitter)
AI image detectors are notoriously flawed by the way.
Yes, I think of them as circumstantial evidence rather than hard evidence.
The problem is that they are all wrong enough often enough that they should not even be considered IMHO, but I understand that others feel differently about their usefulness.