Allen but one of the good onesNov 11

You know... the nicest car I've ever owned (state of current model aside, that's totally self-inflicted through rough treatment and neglect) is my Mahindra. They're excellent vehicles, extremely affordable, well-built, and very popular - it's gotten extremely rare to do a school run or pop out to the shops without seeing several on every journey.

And yet... the motoring press acts like they don't exist. The occasional rare "Just run the press release as it is" announcement of a new model is about all you ever see.

Meanwhile, we get full articles and reviews on chinese cars that aren't even on sale yet, that don't even have published prices. How does that work? Does Mahindra just not worry much about that kind of marketing?

Show threadKevin Karhan Nov 11

@uastronomer yes and no.

Not shure if #Mahindra even tries to comply with #EuroNCAP or even.has a singoe importer in the #EU.

  • Cuz #Tata didn't even try to market the #nano outside of #India and it's direct neihhbours sans *"P.R." China…

#TataNano

Show threadAllen but one of the good ones

@kkarhan Yeah that's true. I know they sell well in Australia, and Southern Africa (and Australian automotive press actually covers them pretty well).

I seem to recall older models like mine boasting about safety ratings, although I can't see anything on their website for the current models. Interesting. All the features are there - multiple airbags, the various driver aids, 360 cameras, etc, so why no rating?

Nov 11 at 8:02amWeb
Show threadAllen but one of the good onesNov 11
@kkarhan Ah. They use India's BharatNCAP and don't bother with EuroNCAP because they're not in that market.
Show threadKevin Karhan Nov 11

@uastronomer thus they are irrelevant in the global north.

  • Kinda how #China can't sell their #Comag jets because they've yet to get #EASA certification and EASA expects that to take at least another 5, more likely 10 years.
Show threadAllen but one of the good onesNov 11
@kkarhan Agreed. But that still doesn't explain why the local South African motoring press have such a blind spot for them.