“When we made Affinity free, some people assumed there had to be a catch. Let me be absolutely clear. There is no catch.”

I do not think this comment will age well. You don’t spend USD$1 billion on something just to give it away. It’s very likely the plan is a freemium model, because that’s what the rest of Canva is. That means gating features behind a subscription tier. https://www.youtube.com/watch?v=v9YR9KeCJDY

How is Affinity now free?

YouTube
@marcedwards The only time you'll ever hear somebody saying "There is no catch" is when there's a catch.