Miguel Afonso Caetano"This report, authored by Nic Newman, Amy Ross Arguedas, Mitali Mukherjee and Richard Fletcher, shows how the trend towards news influencers is developing in 24 countries. Using an audience-based approach, we identify countries where influencers are having the biggest (and smallest) impact as well as some of the most important individuals.
We also provide an emerging typology or categorisation of news creators, while recognising the inherent difficulties in this process given the diversity of styles, overlapping approaches, and broad range of content. | Read the report"
https://reutersinstitute.politics.ox.ac.uk/news-creators-influencers/2025