Africa: News Influencers Are Reshaping the Media - Insights From Kenya, Nigeria and South Africa: [The Conversation Africa] News creators and influencers have become increasingly important sources of news as more people turn to social media and video networks like Facebook and YouTube to inform themselves. By news creators, we mean individuals who create and distribute content mainly through social and… http://newsfeed.facilit8.network/TPVyS7 #Africa #NewsInfluencers #SocialMedia #ContentCreators #DigitalMedia

"This report, authored by Nic Newman, Amy Ross Arguedas, Mitali Mukherjee and Richard Fletcher, shows how the trend towards news influencers is developing in 24 countries. Using an audience-based approach, we identify countries where influencers are having the biggest (and smallest) impact as well as some of the most important individuals.

We also provide an emerging typology or categorisation of news creators, while recognising the inherent difficulties in this process given the diversity of styles, overlapping approaches, and broad range of content. | Read the report"

https://reutersinstitute.politics.ox.ac.uk/news-creators-influencers/2025

#Media #News #Influencers #NewsInfluencers #SocialMedia

Mapping news creators and influencers

This report, authored by Nic Newman, Amy Ross Arguedas, Mitali Mukherjee and Richard Fletcher, shows how the trend towards news influencers is developing in 24 countries.

Reuters Institute for the Study of Journalism
The share of news influencers on Bluesky doubled to 43% after the 2024 US election, but X remains dominant, with 82% still maintaining accounts. Influencers are expanding their reach across platforms without leaving X. #Bluesky #X #NewsInfluencers #SocialMedia #MediaTrends #2024Election
How news influencers talked about Trump and Harris during the 2024 election

Most news influencers published posts about both candidates in summer and fall, and identical shares were more critical than supportive of each.

Pew Research Center

The misnomer #NewsInfluencers seems to me an affront to #professional #journalism when they are unqualified at best & parasitic at worst🧐

#News #influencers favored Trump over Harris during campaign, study
"Pew said roughly 20% of #Americans regularly get news fr influencers — podcasters, commentators, etc — & abt ⅔ said it helps them better understand things(?!😱).. X is where most of e #political influencers lived. #Pew found tt 79% of e political posts were on tt site"
https://www.seattlepi.com/entertainment/article/news-influencers-favored-trump-over-harris-during-20159272.php

"A recent Unesco #survey found that two-thirds of #digitalcontent creators failed to perform even basic #factchecking before sharing information. And the majority are unfamiliar with regulatory frameworks and international standards relating to #digitalcommunications.

#Newsinfluencers’ are racking up billions of views – and not checking their facts
https://theconversation.com/news-influencers-are-racking-up-billions-of-views-and-not-checking-their-facts-244789#Echobox=1733841131

#onlineinfluencers
#influencers
#news
#newsmedia
#misinformation
#factcheck

‘News influencers’ are racking up billions of views – and not checking their facts

Nearly a quarter of Americans under the age of 30 gets their news from influencers.

The Conversation

Our mission is to bring you the best journalism out there, and of course that includes newsletters. This week, we’re pleased to add five great newsletters about media and tech to Flipboard, from esteemed reporters like @om, @harrymccracken, @oliverdarcy, @thekenyeung and @mathewi. Read more about them in our blogpost, and tell us in the comments if there's another newsletter you'd love to see on Flipboard.

https://about.flipboard.com/inside-flipboard/tech-and-media-newsletters-on-flipboard/

#Flipboard #Newsletter #Tech #Media #Journalism #IndependentJournalist #NewsInfluencers

The Newest Tech and Media Newsletters on Flipboard

Add popular newsletters in media and tech to your Flipboard. We're thrilled to add publications from Om Malik, Matthew Ingram, and others.

About Flipboard

88% of respondents to our poll said they get their news from websites, followed by 47% who look to social media (our math is good — folks were allowed to choose more than one answer!). We're guessing @ahimsa_pdx's answer represents a lot of views when it comes to social media though: "Social media is often where I first learn about a story but I generally don't trust the info until I see confirmation on a trusted news source."

RSS feeds, radio news such as the BBC World Service and Swedish Public Service Radio and podcasts were also popular, plus apps like Apple News (never heard of them) and Flipboard (apparently they're excellent). In terms of individual "news influencers," people recommended @GottaLaff, @pluralistic, @dangillmor and @georgetakei

If you didn't have time to explore the full Pew Research document, here are a couple of articles that pull out the major findings. @taylorlorenz wrote in her User Mag newsletter about the depressing demographic of most news influencers:

https://www.usermag.co/p/the-majority-of-news-influencers

Nieman Lab pulls out the same fact — plus the nugget that most of these influencers have never worked for a traditional news organization.

https://www.niemanlab.org/2024/11/two-thirds-of-news-influencers-are-men-and-most-have-never-worked-for-a-news-organization/

#News #Media #Journalism #ContentCreation #Influencers #NewsInfluencers

The majority of news influencers are conservative men, study finds

The latest Pew Research report on news content creators paints a damning picture of our skewed information ecosystem

User Mag

Venal #exploitation of the "misinformed"🤔

About 20% of #Americans regularly get their #news from #influencers on #socialmedia
"findings drawn fr a #survey of more than 10,000 #USadults.. Racial #minorities, #youngadults & adults with #lowerincome were more likely to get their news fr #newsinfluencers, according to e report.. #Media analysts have long been concerned abt how influencers - most of whom don't hv to abide by #editorial #standards - could fuel #misinformation"
https://apnews.com/article/influencers-election-trump-harris-news-eacd42bce73d6e11cbc760caf28c993a

About 20% of Americans regularly get their news from influencers on social media, report says

A report released Monday by Pew Research Center says about one in five Americans regularly get their news from so-called news influencers on social media. The report found that news influencers posted mostly about politics and the election, followed by social issues like race and abortion and international events, such as the Israel-Hamas war. Most of them – 63% - are men and the majority – 77% - have no affiliation, or background, with a media organization. Pew said about half of the influencers it sampled did not express a clear political orientation. From the ones that did, slightly more of them identified as conservative than as liberal.

AP News
America’s News Influencers

This study explores the makeup of the social media news influencer universe, including who they are, what content they create and who their audiences are.

Pew Research Center