@econads @carstenfranke @taraprice Perhaps not as such however it is a good way to have an easy to use way to quick-post content without having to navigate a full-blown website CMS. As easy as Wordpress is to use opening a page, typing words, and clicking “post” is far easier & quicker for the already over loaded small business owner.
They can signpost to that instance or embed it on their website or whatever. Their customers don’t *need* to interact with it more than a website.
@wiredfire
The thing is, most small food place owners that I know (ok only a few well enough) aren't particularly techy. They spend a great deal of focus running their business, they about know Instagram, but I'm not sure they even know what wordpress is. Their main business is food, in the real world. They don't have money to employ social media experts, and they certainly don't have the free time to research esoteric social media platforms. I think most people in this thread are being overly judgey if we're taking only about small business owners. For big chains yes, they got no excuse.
@brundaged
Interesting. I suppose that advertising of any kind might get people in the door the 1st time but it's the service and food, and value for money that bring them back, with their friends. If the place isn't all that they'll go elsewhere and tell others not to bother.
@brundaged @econads @wiredfire @carstenfranke @taraprice reminds me of the time that NPR pulled their Twitter account & found it made no noticeable difference to their traffic. Social media is not what it used to be even for the folks it was once pretty impactful for.
@carstenfranke @itsmeholland @brundaged @wiredfire @taraprice @econads
Great article! Thanks!
But do you think McDonalds would have the same results?
Reach matters. But then, I don’t go to McDonalds. <wink>
@brundaged @carstenfranke @itsmeholland @taraprice @wiredfire @econads
You’re probably right. (I assume you mean no social media presence).
But, consider, I’m sitting at my local Starbucks, having finished eating my favorite Starbucks guilty pleasure that was ready when I arrived because I ordered ahead.
There’s effective use of the Internet, and then there’s advertising. <wink>
@Hippasus500 @carstenfranke @itsmeholland @taraprice @wiredfire @econads Yeah, I did all that: Online ordering, ordering in advance, online reservations. Barely used. Not worth the effort.
You can't compare an established billion-dollar brand with a new, independent one.
Online services only add value *after* establishing a market, which again is primarily through location. I'm also willing to bet that Starbucks is in a prime spot.
@carstenfranke @taraprice @wiredfire @econads @brundaged @itsmeholland
You’re right, it’s not really a fair comparison and it’s not only because of scale. But my essential point is there is good use of the Internet, and there’s the other kind.
Starbucks’ approach was flood a region with outlets, and some are bound to be in prime locations. Lately, they’ve pulled back from that somewhat.
@carstenfranke @taraprice @wiredfire @itsmeholland @brundaged @econads
Regarding value added after establishing a market. Consider Amazon. Bezos radically changed the publishing industry because he realized selling books was constrained by reliance on physical location.
Not that I think anything that Amazon is doing today merits any particular praise. Nor Bezos, for that matter.
@Hippasus500
I also learned that Amazon established the market before investing much. They made websites for a wide range of areas and went with the one that got the most signups, which was book selling. Then they already had a mailing list of people who were interested. They're a case study for iterative development.
@carstenfranke @taraprice @wiredfire @itsmeholland @brundaged
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Derrick Brundage
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Hippasus500 aka jwn2