LouisWhat do you mean, "continue without supporting us"???
You're my internet provider! I literally pay you every month! It would be impossible for me to access your website if I didn't!
This reminded me that one of my first exposures to the internet was thanks to a dial-up provider whose install disc I got in the checkout line at a Big Kmart. It was called BlueLight Internet, it was actually owned by Kmart, and it had a persistent, always-on-top widget it would put on your screen that displayed banner ads while you were connected.
You'll notice Kmart is not a big player in the internet space these days.