@econads @carstenfranke @taraprice Perhaps not as such however it is a good way to have an easy to use way to quick-post content without having to navigate a full-blown website CMS. As easy as Wordpress is to use opening a page, typing words, and clicking “post” is far easier & quicker for the already over loaded small business owner.

They can signpost to that instance or embed it on their website or whatever. Their customers don’t *need* to interact with it more than a website.

@wiredfire
The thing is, most small food place owners that I know (ok only a few well enough) aren't particularly techy. They spend a great deal of focus running their business, they about know Instagram, but I'm not sure they even know what wordpress is. Their main business is food, in the real world. They don't have money to employ social media experts, and they certainly don't have the free time to research esoteric social media platforms. I think most people in this thread are being overly judgey if we're taking only about small business owners. For big chains yes, they got no excuse.

@carstenfranke @taraprice

@brundaged
Interesting. I suppose that advertising of any kind might get people in the door the 1st time but it's the service and food, and value for money that bring them back, with their friends. If the place isn't all that they'll go elsewhere and tell others not to bother.

@wiredfire @carstenfranke @taraprice

@brundaged @econads @wiredfire @carstenfranke @taraprice reminds me of the time that NPR pulled their Twitter account & found it made no noticeable difference to their traffic. Social media is not what it used to be even for the folks it was once pretty impactful for.

https://niemanreports.org/npr-twitter-musk/

@econads @itsmeholland @wiredfire @carstenfranke @taraprice My only adjustment to this is good service isn't enough in the food business. Location, service, and cost have to be tuned to capture local traffic with minimum effort.

If people have to make some extra effort to dine in your restaurant, they may love it but won't do it often enough to sustain it. Learned from hard personal experience.

@brundaged
Story time :-)

@itsmeholland @wiredfire @carstenfranke @taraprice

@econads @itsmeholland @wiredfire @carstenfranke @taraprice

No real story. I built a great restaurant in a downtown area with high commuter traffic but no pedestrian traffic and limited parking. People loved it, but there was an invisible ceiling on how many people would visit and it wasn't enough.