It's becoming increasingly clear to me that Reflect Orbital's fucking stupid giant mirror satellite, with absolutely NOTHING useful to offer, which will cause countless safety issues, ecological disasters, and destroy the night sky, is going to launch.

A bunch of astronomers and I have sent out a fact sheet about them to a bunch of journalists, but very few are going to write about this. So, let me try posting it all here.

Here's what I know about Reflect Orbital and all the downsides:

Reflect Orbital (RO) https://www.reflectorbital.com/ wants customers to pay them to reflect beams of sunlight down from
orbit. This is called “sunlight as a service.”

Their initial plan is for each beam to be several times as bright as the full moon and at least 5 km in diameter on the ground.

https://www.darkskyconsulting.com/blog/the-dangers-of-sunlight-as-a-service

Due to the high speed needed to orbit Earth, each satellite will shine on one point for only
a few minutes at most (Reflect Orbital says 4 minutes https://thetundradrums.com/reflect-orbital-order-sunlight/)

Reflect Orbital

Sunlight after dark

@sundogplanets Unbelievable. @pluralistic did say that rent-seekers would try to control solar energy, but this is just beyond ridiculous.

https://pluralistic.net/2025/09/23/our-friend-the-electron/

Pluralistic: The enshittification of solar (and how to stop it) (23 Sep 2025) – Pluralistic: Daily links from Cory Doctorow

@ygor @sundogplanets @pluralistic

There's an old (1970s?) cartoon (which I can't find right now) of an executive behind his big desk.

"You want oil?" he asks. "We own the oil wells."

"You want coal? We own the coal mines."

"You want nuclear? We own the uranium mines."

"You want solar? We own...er...um...solar doesn't work!"

@negative12dollarbill @davidtheeviloverlord

Superb.

Do you have a date?

@gerdesj @davidtheeviloverlord
70s but I think the bottom left says Mike Peters/Dayton Daily News

@negative12dollarbill @davidtheeviloverlord

Cracking cartoon.

We lived in B/W in the 1970's. There's a yellow tinge in the cartoon which might be an artifact of some sort or added later. It might be the colour of the page when scanned but the yellow tinge is not consistent.

@gerdesj @negative12dollarbill @davidtheeviloverlord
When I've seen old newspapers stored at home, the yellowing hasn't been even. It depends on several factors, including light (affected e.g. by ink on pp1-2 for a scan of p3, if not kept dark) but also gas exchange with the air (as in old books that yellow from the edges). Then the scanner / user will adjust the white balance / white point. It may also have been saved at lower colour depth than we'd use now (and it's a low-quality JPG)