@Vladimir @DecaturNature Throwing in my two cents: the political orgs (of which I'm a part of) trying to speak truth typically have a three-tiered comms strategy:
1) fact-based appeals to formal authority
2) fact-based appeals to other allied orgs for solidarity
3) fact-based appeals to the print/TV media to get the attention of "normies"
The bad folks' comm strategy:
1) generate mountains of lies and deliver them to normies through postal mail, email, FB posts, etc.
2) utilize AI as a force multiplier for the above
We try to carefully leverage power and authority to bend towards our direction, while the other side creates a mob that bends authority with intimidation and threats.
I mean, I can't begin to count all the petitions and letters that "we" send to electeds, to almost always no effect.
Civic virtue has left the building, and what's left is, well, a wasteland of bullshit and AI-generated media that's indistinguishable from reality.
So, we might as well fight on the same terms as the bad folks, and stop pretending that people are paying attention to reasoned and logic arguments - because they are simply not.