Kris Sowersby
New fonts: Die Grotesk.
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https://klim.co.nz/fonts/die-grotesk/
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Die Grotesk was shaped in the long shadow of Helvetica, a typeface both revered and resented in equal measure. Graphic designers love it. Type designers hate it. Endlessly revived and resold, simultaneously banal and sublime, its forms feel inevitable. A typeface so familiar it feels like air.
Oct 8, 2025 at 9:53pmWeb
Show threadKris SowersbyOct 8, 2025
As Klim’s first retail variable font, Die Grotesk is designed for perfect typographic texture across all sizes. Rooted in the study of original metal cuts and the rigour of modernist masters, its variable axes enable seamless, precise control of weight and letter spacing. Die Grotesk’s static styles hold their own at every size, meeting the flexibility and consistency demanded by contemporary practice.
Show threadKris SowersbyOct 8, 2025
In an industry where commercial pressure and corporate monopoly conditions our typographic landscape, making yet another grotesk seems like the ultimate compromise. To dismiss Helvetica denies its power. To embrace it risks the charge of selling out. At once homage and critique, Die Grotesk is a breath of fresh air that acknowledges the tension between creative integrity and commercial reality.
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Available exclusively from http://www.klim.co.nz
Show threadKris SowersbyOct 8, 2025
Die Grotesk team
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Font design: Kris Sowersby⁠
Font engineering: @noeblanco
Font production: Dave Foster
Vietnamese consultation: @mightymaithy
Campaign: DayMonthYear
Show threadJosé SoléOct 8, 2025

@klim Congrats on the release! Awesome, evocative visuals.

And first library VF! I hope the headache is worth it 🫠

Show threadKris SowersbyOct 8, 2025
@jmsole 😂 I am sure the headaches will be worth it… it took much longer to prepare than I estimated years ago. VF support touches all aspects of the website… it's kinda insane.
Show threadJosé SoléOct 13
@klim Ohh, I can imagine. Good thing Peter is a badass.
Show threadKris SowersbyOct 9, 2025
@jmsole Also… We've slipped in a few retail VF's already on the site, but they were re-ups of existing fonts