Right wing populism exploits lazy thinking.

You think you hate people when you really hate systems.

You think you hate politics and "wokeness" when you really hate elite capture.

You think you hate socialism (workplace democracy), anarchy (freedom), and communism (needs-oriented society), when you really hate capitalism (profit above all else).

At the edge of every correct visceral impression, there are paths that lead to liberation. The job of the demagogue is to lead you away from them.