Talking to friends in software orgs recently, I've been struck by commonalities across countries and sectors:

Executives are driving "efficiency," by which they mean maximizing time spent on direct value-creation activities.

BUT there's a tacit, industry-wide assumption that writing code is the only value-creating activity and that all coding generates value.

It's like everyone has prioritized instantaneous boat speed and abandoned navigation and maintenance.

Such a reckoning coming...

@elizayer I know! It drives me absolutely mad.

But we can only hope the rates will reflect the size of the reckoning that we will be fixing 😁

@thirstybear If there's anyone left to pay us, yes 💀