The original patent from 1891 for a toilet roll shows the correct rolling direction. In case you ever doubted it.

@Natasha_Jay The great Cecil Adams, in his Straight Dope column, once offered an aside on an entirely different topic, saying (paraphrase) "I know this the same way I know the toilet paper goes over the roll towards you. Don't ask me how I know. I just know."

Words to live by.