It’s an acronym. There’s no linguistic requirement for any of the letters to match any part of the pronunciation. NASA, scuba, I can list a hundred acronyms that have absolutely no connection to their expanded pronunciation.

And no, it wasn’t just the dude who invented it. It was the entire company, CompuServe, because they were trying to sell a product. “Choosy developers choose gif”. It’s literally got a tagline that tells you how it’s pronounced.

There’s no linguistic requirement for any of the letters to match any part of the pronunciation.

I made no statements to the contrary, not sure why you directed any of that first paragraph at me and not the person I responded to. Regardless, the only “correct” pronunciations of any words are the ones that find purchase in the cultural lexicon. The fact that the soft g pronunciation was chosen by a corporation trying to cash in on the success of a different corporation is even less convincing of an argument. Fuck those soulless money-grubbers, they can take their advertising slogan-based neoligisms and shove them in their arse, but pronounced like “ass” because language evolves. You have to evolve with it or you won’t understand it.