I read a lot about #logo and #branding changes. I think the #CrackerBarrel rebranding has points where aesthetic criticism can be made, but I've seen far worse.

What strikes me is that a certain folk have decided to make it a *political* (via cultural) scandal of Change in general, exemplified by removing an #OldWhiteGuy from the logo. Which in turn has, through volume, made it a media cause celebre.

I'm seeing more and more of the aesthetic becoming the political. That's not good.