The “G” stands for “Graphics”. Why would anybody pronounce it “jif”?

The P in JPEG stands for photographic so I guess we shall pronounce it “jayfeg” based on that logic.

/s

Descriptive linguistic opinion: both the hard and soft G pronunciations are used, with the hard G being more common, but I like the soft G and use it myself.

And if it would be spelled “jpheg”, that’s how we would pronounce it.