Discord Quests is proof that you can get people to *willingly submit to ads* if you offer them something they want in return.

I actually love it, because I'm NOT spending money on fucking decorations, but I'm happy to watch a few ads to earn currency I can spend instead!

I'd say "Youtube, take note!" but honestly if they did something like that they'd paywall as much of the site as possible, instead of using shit that doesn't really impede the site like the ability to buy avatar and profile decorations.
Also, unlike on discord, youtube ads are a cesspit of malware and you don't get to *choose* what ads you engage with - you have to eat the slop they give you if you don't have adblock or premium. Often times even if you DO have premium.