This my dear friends this is a fantastic read. I'll write some thoughts on this later. But for now I'll leave you with this gem by Nic Morales.

https://bikepacking.com/plog/has-marketing-ruined-bikes/

#BikeTooter #bikestodon #bikepacking #bicycle #adventure

Has Marketing Ruined Bikes?

Has marketing ruined bikes? It's a question editor Nic Morales pondered after receiving "The Rough-Stuff Fellowship Archive" photo books...

BIKEPACKING.com

@koen_hufkens Ever since I got a cargo bike that I use as a car replacement, I have felt that we have been misled into thinking that the only form of biking is mountainbiking, or road biking. These forms of transportation have almost no utility when compared to cargo biking.

We have been told that you ride a bike to have fun on the weekend where you get to by car. You don’t buy a bike to replace your car that you use daily.

Screw that, I ride my cargobike on the trails with my daughter on.