This my dear friends this is a fantastic read. I'll write some thoughts on this later. But for now I'll leave you with this gem by Nic Morales.

https://bikepacking.com/plog/has-marketing-ruined-bikes/

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Has Marketing Ruined Bikes?

Has marketing ruined bikes? It's a question editor Nic Morales pondered after receiving "The Rough-Stuff Fellowship Archive" photo books...

BIKEPACKING.com
@koen_hufkens it was an interesting read, I mostly ride 2nd hand not expensive bike with the goal to do daily stuff, so probably not the target audience. very nice picture from that archive and a good question on how to produce a more generic bike.