There's no better place to start than the world's first website, https://info.cern.ch, built by the researchers who invented the World Wide Web. No Ads. No popups. Zero nagging to download app or subscribe to newsletter or paywall. It is simple and easy to use.
And doesn't the below look user friendly?
Easy to use, relaxing.
That works so nicely on my small phone for me.
I can see what is avsilable on the page.
I can see what is not available on the page.
No pop-ups.
There are no irrelevant graphics.
There is no manipulative graphic design.
No manipulative "selection-error" exploitation
I can use the page for my purposes quickly and easily.
It is very obvious what links are available and how to select them.
Comparing with the below, I see user friendliness.
@nixCraft Looks like #gopher or #geminiprotocol
That is to say that it looks clean and informative.
From a good start HTML degenerated pretty quickly to something blinking, image and video blasting attack vector.
"Might I interest you in a cookie. My 2843 closest friends want to track you, learn your behavior and blast you with ads."
Given the amount of lies and nonsense published nowadays I am getting second thoughts… sigh…
Yet when I clicked to learn about the "birth of the web" I was immediately confronted by the death of the web.
A slow-loading site with a custom twirly loading animation, then an image that takes up the full screen so I'd need to scroll to even see any content with a navigation bar that shrinks / grows and changes color based on how far through the page I've scrolled so clickable navigation elements are moving targets.
nixCraft 🐧
skua
Savely
Sascha Presnac 🙄🤦♂️
ekari
Scan
meka
xs4me2
Jesse McClure 
Loren
Flipper 🐬🏳️🌈
🅵
chepurin
Sir Anders
Tubemeister