The Picard ManeuverLearning on the job
kubicaIf every self checkout was similar to others, but each of them want to make things different.
Different and worse. How do designers keep seeing other checkout system and think: "You know, I think I see a way that we could make this process slower and more complicated...."
Well for starters because their job title is designer.
If they just copy and pasted it would be “What are we paying you for”
See every single UI/UX change on a modern operating system, or website in the past 30 years.
Trust me it’s not the designers choosing to do it this way. There’s management above them saying “hey this other company makes them put in their phone numbers, it must be for SOMETHING, we should too”