It's funny that my "newsletter" reinvigorated my blog a few years ago, but looking at my YTD stats, none of those posts are in my top 10.

That's most likely because I include the entire "newsletter" in the email, while regular posts only have the first few paragraphs.

The "newsletter" posts don't get much search traffic, either, while the more focused ones do, particularly Rogue Trader, Buscaglia, and (oddly) Authors Equity. (Search isn't dead yet!)

#SocialReboot #blogging

Ironically, without the "newsletter" posts, I probably wouldn't have ever written most of those other posts.

Years ago, they would have just been ephemeral tweets stripped of all context, or more recently, passing thoughts never documented at all.

The "newsletter" (basically a link blog) gave me a schedule and helped shift my online reading away from doomscrolling, which helped reestablish the mental space for writing about other things that I'd lost to Twitter over the years.

#SocialReboot