I rented a car last night. They had to take a photo of me and copy my driver's license. I tried to opt out of the photograph. They handed me back my license and credit card and told me they wouldn't rent me the car.
Hacking challenge: if anyone can find my photo from Budget Rental Cars, I'll start a legal process against them that could be turned into a class action (although I've probably already signed away my rights to do so).