Momochidori (designed by Ryoko Nishizuka and Taisei Yoshida) is a Japanese Variable Font which breaks the notion of the square body: weight- and width axes translate to “short” and “tall” in vertical typesetting.

Momochidori aims to be useful and approachable while recalling the quaintness of the Showa Era – which it does very well! Congratulations Ryoko and Taisei on this remarkable family!
https://fonts.adobe.com/fonts/momochidori-variable

More about Momochidori (in Japanese):
https://main--blog--adobecom.hlx.page/jp/drafts/takada-drafts/iwamoto/cc-design-adobefonts-2502

#ad, I think?

My role in Momochidori was designing the Latin part, which now has been released as “Chidori”. There’s a bit more flexibility in drawing the Latin (since I don’t have to deal with heavy ideographs), so the axes are more extreme. In Chidori, it’s possible to go heavier, lighter, and tighter. The variable axes makes the family fun to use – I enjoyed making these samples, in which I reproduced signs seen in my surroundings.

https://fonts.adobe.com/fonts/chidori-variable

@frankrolf heart these signs!