We're living through the Who Cares Era, where completely disposable things are shoddily produced for people to mostly ignore, while the government stomps its uncaring boot on our necks. But there's an easy way to fight back: Care.

I wrote about it: https://dansinker.com/posts/2025-05-23-who-cares/

The Who Cares Era | dansinker.com

@dansinker
It's a close relative of the enshittification idea that @pluralistic has been writing about it for a while now.
https://en.m.wikipedia.org/wiki/Enshittification

Breaking through ---- as with all social change requires collective agitation for system change not just individual choice.

Enshittification - Wikipedia

@dansinker That was great — thanks for putting this into words.
@dansinker
I know it's trite, but caring truly is a revolutionary act.
It makes you vulnerable. What if you thing you care about turns out to be shit? What if the creator of it is a secret sexual predator? What if it gets cancelled? What if you pour your heart into something and nobody else cares?
Could you keep going?
Would you give up?
Would you be brave enough to keep caring?
It can be exhausting. The world churns and recycles and buries and resurrects. What you choose to care about may disappear and reappear; it may mutate into something you don't recognize. It definitely won't last forever. Nothing does.
Would you find something else?
Would you keep wanting to care?
Or would you become a cynic?
Being a cynic is easy nowadays. "Everything" is terrible, after all.
But "everything" is not terrible, not really.
"Everything" is far too big to be painted with a single brush.
"Everything" is terrible? Okay. What about this one thing? Is it terrible? Is the sun coming up terrible? Is the smell of flowers terrible? Is a pet's love terrible?
Is waking up in the morning instead of, you know, not waking up, terrible?
There are always little things that are not terrible.
Sometimes there are big things that are not terrible.
Care about them.
Care with all your might.
Caring is one of the things that makes us human, humane.
To care is to want to make a difference.
To care is to have something to fight for.
Find something to fight for.

@dansinker

In this Who Cares era, I just want to take a minute to tell that I care about what you wrote.

@dansinker amazing article! If I may suggest a really nice related piece to read too: https://stevenscrawls.com/care-doesnt-scale/
Care doesn't scale

@dansinker excellent article, thank you!

Coincidentally, this appeared on my feed just after your piece:

https://fedi.simonwillison.net/@simon/114569560181742678

(a database of cases in which lawyers have been caught citing fake AI-generated court decisions)

Simon Willison (@[email protected])

When lawyers first started getting yelled at by judges for citing hallucinated case law two years ago I naively assumed word would get around and they would all quickly learn not to This new database has 116 cases from 12 countries where this happened, and 20 of them were from just this month! https://simonwillison.net/2025/May/25/ai-hallucination-cases/

Mastodon

@dansinker

"...content that's designed to be consumed while doing something else..."

There aren't many things that make me crazier than people doing something deliberate, like cleaning the house or walking a dog, and LISTENING to an audio book.

FFS, be where you are when you're there!

@dansinker great piece, thanks for putting that into words!

@dansinker
So I'm partway in, love it, but had to pause to say that your choice for site font is fantastic before I continue.

I maintain that continuing to care is the best way to get through this nonsense intact.

@dansinker

Really appreciate this call for humanity...for more of the beautifully rough, messy, and ever-so-human imperfection that breaths life into all of us who encounter it.

We need now more than ever to bring back giving a fuck. And giving it openly, messily, and humanly.

Authenticity will thrive in the age of automation.

Share your opinion. Be vulnerable. Let people know you’re human.