davriellelounaA growing number of young chinese people are avoiding Starbucks Coffee. US executives are furious.
Coffee culture in China is on another level. They have fast coffee like Luckin, Cotti, and dozens more brands, all of which are better and have more variety than Starbucks, and they have high end coffees with artisan beans, and all of them are cheaper than Starbucks. They’re not going to win there, for sure.
If Starbucks cannot compete on price, it is nothing. They failed in Australia for being worse than what we already have here.