Lauren WeinsteinA reminder: The reason so many firms on their websites constantly urge you to install and use their apps instead of their websites is that the apps typically give them access to VASTLY more data about you and your activities. Don't fall for it.
Andy Warburton ❌❌❌@lauren it’s also because direct traffic from the app is SIGNIFICANTLY cheaper than paying for PPC. Organic website traffic is pretty much dead even for big companies these days so any opportunity to get free traffic is worth it for them. Obviously the extra data is a nice perk too!
@lauren I should clarify, the goal is probably different for say e-commerce apps (travel, shopping etc) compared to social media (LinkedIn, Facebook etc). However both love having their icon on your home screen and the ability to send you push notifications!