Nearly started crying in the middle of the high street when I saw the window of Lush today.

@Keab42 I saw someone post about it over on my main, and they commented about it being rainbow capitalism... Kinda dismissive, but they also acknowledged that it made them feed good to see it. Rainbow capitalism has always been a barometer, hasn't it?

I'm glad you got to see the display in person. πŸ«‚

@USSJoshuaNorton I'm sure there's an amount of cynicism to be had. But they're actually donating 75% of the profits from those bath bombs to trans charities.

Plus given the recent news in the UK, it's just a welcome sight right now. We're not alone.

@Keab42 The post I mentioned didn't say anything about the donations, so I'm glad to hear this is a little more than just rainbow capitalism.

And fuck that ruling. I don't know the details, I've got enough bullshit this side of the pond to keep me overwhelmed right now, but knowing that jk terfling was gloating about it is enough for me to know it's a bad one.

@Keab42 @USSJoshuaNorton I once described this as "the tolerance scale":
https://mastodon.online/@shaedrich/111792029006402400

And since recent news are a backwards trend on said scale, Lush going in the opposite direction doesn't make it seem so bad

Zuri (he/him) πŸ• CET (@shaedrich@mastodon.online)

The #tolerance scale According to the word coining, it's not as important IF a person or an organization is tolerant as it is SINCE WHEN it is. Imagine a scale from -10 to +10. When something is "new" to the majority, it might be at -10 (for example, being gay is illegal and can result in a death sentence). Through education and fight (e.g. pride marches), this scale can be shifted 1/

Mastodon
@Keab42 @USSJoshuaNorton yeah, i will welcome this rainbow capitalism absolutely. they all did it when it was 'easy', seeing the ones that do it now when it's hard is like, you know what, alright
@Keab42 @USSJoshuaNorton like we all but dared them in the time before to hold up if it ever got difficult, that was the primary challenge to rainbow capitalism. so seeing some of them do exactly that is like, ok, you're passing
@kirakira @Keab42 @USSJoshuaNorton That's how I feel about it these days. I think we're moving in a direction where rainbow capitalism is at least SOMETHING. It's quickly becoming more normal to drop queer support sadly, so any company that says "No, actually" to that is a positive force.

I don't care much if they're only doing it for profit right now. Not anymore.
@Keab42 @USSJoshuaNorton I prefer "rainbow capitalism" and lipservice to the overt hatred and attempts at erasure happening in the US right now.
@Keab42 @USSJoshuaNorton yeah, assuming they do this in all their stores that's a lot of colourful visibility across the country. And arranged remarkably quickly