The three biggest things that kill a tyre are;

• shitty roads
• aggressive driving
• heavy vehicles (like EVs and oversized SUVs)

That said, cheaper tyres are typically made of cheaper compounds that age poorly.

That last point sticks with me.

I always used to get the cheapest, shittest tyres just because cost, but since I became a driving instructor a few years back I got into the mentality of thinking “I need decent tyres because I don’t want my learners to lose control of the car”

Normally I’d buy tyres once every 6-8 months after squeezing out every morsel of life from them, but my current Bridgestone tyres have been on for nearly a year now - doing driving instructor mileage on top of my usual - and they’re not showing any signs of needing replacing yet.

The fact is I’m actually saving money doing it this way, because whilst the tyres are more expensive, I’m replacing them much less often.

I’m going to try out Pirelli next because it sounds like they’ve started lining the inside of some of their tyres with that puncture repair stuff and padding them out with foam to significantly reduce road noise.