zeldman

How Woo (formerly WooCommerce) tackled brand perception by reimagining a more grown-up visual identity while maintaining the playful essence that’s endeared them to millions of merchants. #design #branding #redesigns

https://automattic.design/2025/04/09/the-evolution-of-woo-how-the-woo-design-team-reimagined-a-brand-for-3-million-merchants/

The Evolution of Woo: How the Woo design team reimagined a brand for 3 million merchants

In the competitive world of e-commerce platforms, brand perception impacts adoption. For the design team at WooCommerce—now simply “Woo”—addressing this challenge meant rethinking their…

Automattic Design
Apr 10, 2025 at 4:16pmWeb