Why your brain rebels against redesigns — even good ones

The redesign tested well. Users hate it anyway. Welcome to the paradox that costs companies millions and leaves everyone baffled.

Jeffrey Zeldman Presents - Cold Storage - glamorous

Good UX is what companies do when they have to. A company that has your stuff locked away doesn’t have to.

Jeffrey Zeldman Presents - Cold Storage - glamorous

Good UX is what companies do when they have to. A company that has your stuff locked away doesn’t have to.

Towards a Better Way: The "Vignelli" Map at 50

In August of 1972, the New York City Transit Authority debuted a colorful diagrammatic map of the subway system, now commonly referred to as the Vignelli Map. Trace the evolution of subway maps that led to the Vignelli Map and its use today.

Towards a Better Way: The "Vignelli" Map at 50

In August of 1972, the New York City Transit Authority debuted a colorful diagrammatic map of the subway system, now commonly referred to as the Vignelli Map. Trace the evolution of subway maps that led to the Vignelli Map and its use today.

Drei Rebrandings in elf Jahren – Bahlsen ändert Verpackungsdesign erneut - Design Tagebuch

Die Verpackungen der Backwarenmarke Bahlsen bekommen ein neues Design. Das von Firmenchef Alexander Kühnen bereits vor eineinhalb Jahren angekündigte Rebranding wird in den kommenden Wochen vollzogen. Damit wird das unter Kühnens Vorgänger Phil Rumbol eingeführte Verpackungsdesign bereits nach vier Jahren wieder aussortiert.

The Evolution of Woo: How the Woo design team reimagined a brand for 3 million merchants

In the competitive world of e-commerce platforms, brand perception impacts adoption. For the design team at WooCommerce—now simply “Woo”—addressing this challenge meant rethinking their…

Bluesky

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