Matthew Belloni on the ‘Apple TV+ Experiment’
https://daringfireball.net/linked/2025/03/21/belloni-apple-tv
Matthew Belloni on the ‘Apple TV+ Experiment’

Link to: https://puck.news/how-long-can-the-apple-tv-plus-experiment-sputter-on/?sharer=167184&token=1ff8c319cdac678ace91127c99abfc96

Daring Fireball

@daringfireball Overall, I think more people are unsubscribing from streaming services once *their* shows ends, and then pick it back up for the new season.

Apple TV+ feels this the most because they have such a small back catalogue. They don't have 20 seasons of Greys Anatomy or 7 seasons of Parks and Rec.

@daringfireball You can see Apple knows this the way it book ends series to keep people subscribed - Silo S2 ended and Severance starts right back up immediately.