What's life like in advertising these days? When I was a child you could buy a commercial during the Saturday morning cartoons to sell your toy (or buy the whole cartoon) and you could put your car commercial on during the Evening News.
And you'd reach most of your "demographic."
But now? a maze of influencers and fragmented media (I don't think influencers really matter much, they are just the most familiar item in the new landscape for advertisers.)
The ability to hold a big audience in the millions of a predictable demographic is deeply sought after. To me that just seems like trying to wind the clock back to the 80s when things were simple.
Social media plays a huge role here, and that is exactly why I think we should promote the idea that advertising on social media is as rude as advertising at a funeral or bat mitzvah.
I would be delighted if there were more restrictions on advertising:
* It should always be labeled "This is a paid advertisement."
* It should not target children, gamblers or make outlandish claims.
* It should not be on social media or built into apps.
* It should be subject to an obnoxious public review process.
Everything would just be better. People will pay for entertainment and games.
@futurebird @hjwp Also the "advertising" that people are blocking today is different from what "advertising" used to be. Fewer agency people, doing more ads each, means that each ad carries less info on brand quality and reputation, and it makes more sense to block them
A recent "favourite". An ad for an insurance company with someone shouting "we care about you", over and over again.
With the company name at beginning and end. Which I've forgotten.
True.
And it's become a harms race with support from a large branch of academic research in psychological tricks to manipulate attention and memory.
Along with the massive invasion of privacy to enable better "targeting". As in actual arms races.
I work in (community) #TV (Australia)
We have let out sales staff go.
We no longer rely on Advertising for main income. We do get some money from Government ads.
Our main income streams are now training and production.
We do some promotion of artists for festivals, but it's programming rather than ads (eg. Interviews)
Selling Ads was nearly impossible.
TV ads are dead, they just don't know it yet.
myrmepropagandist
Harry Percival
BoxOfSnoo
Don Marti
Eric Lawton
Wulfy—Speaker to the machines