When I was looking for a mechanic to install a lift kit on my car, I noticed one that had an LGBTQ-friendly badge on its Google profile. I thought that might be a good sign that they're decent people, even though I'm not part of the #lgbtq community. Turns out, it was literally my best-ever experience with an auto shop.
So when I need a local business, I'll prioritize those that advertise themselves as inclusive.