Resistance can be as simple as using certain terms:

"online video" instead of "YouTube video".

"online search" instead of "Google Search" (or "do a search" instead of "google it".)

"music playlist" instead of "Spotify playlist".

Do not give these company any free advertising by using their names.

Do not make them the default term for something.

@rasterweb And, dear $DEITY, please stop saying that you called an Uber. You called a taxi. You are riding in a taxi. The person in the front is a taxi driver. Just because you used a mobile phone app to call the taxi doesn’t make it a special magic not-a-taxi thing.
@david_chisnall @rasterweb Legally, Uber and Lyft are "ridesharing".
@egoldblatt @rasterweb They certainly claim that. In a lot of places, you must be a licensed taxi driver to use their app. They are just another taxi dispatcher. And, since the start of COVID, they seem to have dropped the option to share a ride with someone else who is going the same way.
@david_chisnall @rasterweb Lyft certainly has, but in NJ, I can usually take a shared Uber
@david_chisnall @egoldblatt @rasterweb "I called a car" is perhaps the simplest terminology. Getting into the details of regulatory bodies and licenses seems a bit odd, at least to my ears, for casual conversation.