Apple Has Resumed Advertising on X for the First Time Since Late 2023
https://daringfireball.net/linked/2025/02/12/apple-advertising-x
Apple Has Resumed Advertising on X for the First Time Since Late 2023

Link to: https://www.macrumors.com/2025/02/12/apple-resumes-advertising-on-x/

Daring Fireball
@daringfireball I’m utterly disappointed if not disgusted by your reaction… I’m just wondering if this is so form of sarcasm… something that I think we don’t really need these days… you can do better.
@numericcitizen @daringfireball it’s very obviously sarcasm
@jcurreee and to that I say: thanks but no, thanks. No need for sarcasm to call out Musk and the orange clown.
@numericcitizen umm ok… if that’s how you feel, social media and/or the internet overall might not be a good fit for you
@numericcitizen @daringfireball how can you read this as anything other than sarcasm?
Mark Whybird (@[email protected])

Countdown to @[email protected]’s obvious sarcasm in post https://daringfireball.net/linked/2025/02/12/apple-advertising-x being taken as non-sarcastic #Apple #Musk #Xitter commentary: 3 … 2 … 1 …

Aus.Social
@whybird Might be my English understanding (I'm French-native)... but the question is: are we living in an era where sarcasm is needed? No. We have to call out things as they are with their names.
@numericcitizen @whybird It’s absolutely needed. At least I got a little laugh out of otherwise crappy news thanks to the sarcasm.
@sfrazer434 no need for sarcasm these days... Musk is stupid, dangerous and must be stopped, period.
@numericcitizen @daringfireball how in the world do you survive each day if you aren’t sure this is sarcasm?
@billyok social networks is the worst place to be for this...

@daringfireball

Disappointed, but not surprised given the mapping fiasco. More power to the EU and Indonesia.

@daringfireball I guess it’s kind of obvious why, though still extremely disappointing.

Do anything to upset either Musk or Trump and you’re looking at an epic legal nightmare with judges that apparently no longer follow the rule of law.

@daringfireball please consider writing about Cook’s moral failure as a leader, a stain on his previously excellent record. C’mon @gruber, how long can you avoid this topic? WWDC access be damned
@daringfireball @gruber seriously man. this is some BS.
@daringfireball there’s a hint of sarcasm there.
@daringfireball It is one disappointment after another with Tim Cook.
@shadash @daringfireball True, but - and i say this as an admirer of most things Apple - Jobs was, personally, a prick, from all reports.
@whybird @shadash @daringfireball Read Folklore.org, Hertzfeld’s blog. Could be a prick, but they also really liked him and wanted to do good work for him and the team. People are tricky

@daringfireball Just days after Apple decided to roll out worldwide the renaming of the Golf of Mexico, and not just for US citizens, this action is disappointing, upsetting, and mostly concerning.

Where does it stop? Where is the line?

Can Apple be trusted anymore?

Is it time to launch boycott campaigns against it and pressure them back to do the right thing? Should advertisers continue to buy ads in Apple’s network? Should we cancel some services from it and look for alternatives?

@daringfireball

That's all you have to know about Apple's principles and integrity.

They are exactly the same as any other corporation's.

@daringfireball Of course. You don’t want Musk to find your lack of faith disturbing…

@daringfireball They're doing what corporations normally do, which is doing what they think is best for their bottom line.

Apple has always been a bit more value-driven than the majority of the tech industry (comparing it to Google, Facebook, Amazon, Microsoft, etc), but ultimately they're operating in the same context and chasing the same incentives as everybody else. So not really surprised by any of this.

@daringfireball I like @gruber’s writing best when it’s daring like this.
@daringfireball don’t think I’ve ever seen a post from you dripping with this much sarcasm. Well-deserved sarcasm, too.
@daringfireball you still got it @gruber that when you write so well that you piss off everyone.