Cheryl Lindo JonesI find it disrespectful of Netflix to put these pops up over the end credits of a movie. You have to intentionally navigate back to them to see them, or else you get served previews for other stuff. đ
Billthoo@Billthoo I mean, they do other stuff thatâs annoying and disrespectful, like switching up movie and TV thumbnail art according to what might attract you to watch it, instead of the original art made for the film or show. đ I shouldnât be surprised that they and many other streaming services just want viewers to mindlessly keep watching more stuff. #FakeEngagement #UX #UnsustainableGrowth
Jochen Wolters@Billthoo @jezlyn The original iTunes Movies on AppleTV let you watch credits without any interruption, and it was awesome.
Now, any Apple-offered streaming services are consolidated in the TV app, which does show spam as soon as the credits start rolling.
Worse, even if you rewind to check a detail in the last scene, or just to the beginnings of the credits, that overlay will still reappear.
Just the usual #enshittification, and sadly, Apple is just as bad as any other tech co.
@jezlyn @Billthoo What I donât get though is, without delivering ads, whatâs the point of keeping customers âendlesslyâ âengagedâ in using a service charged at a flat fee?
It considerably increases operating costs â server operations, network traffic, etc. â without increasing revenue, so whatâs the point, even?
@jochenwolters @Billthoo It can increase their ad revenue and help them attract more movies and shows to their service by allowing them to quote their watch-hour metrics to these 3rd parties. They can say that for every customer they have, the person watches x hours of media per day, which can translate to ad views or a certain level of engagement or exposure to a creatorâs work. (1/2)
Theyâre probably not as transparent with these metrics when discussing with partners, but they can make some compelling marketing presentations from the data. (2/2)