Thank goodness for Ted Gioia, who suspected Spotify was spiking playlists with musak, essentially, and now an investigation has proven him correct. Fake artists who produce cheap tracks and give up all rights to it are now proliferating. He calls it war on the music biz.

#music

https://www.honest-broker.com/p/the-ugly-truth-about-spotify-is-finally

The Ugly Truth About Spotify Is Finally Revealed

A year-long investigation by an indie journalist is a call to action

The Honest Broker

@brianvastag Oh shit it finally happened...I've been wondering when this would become a thing.

See, if you had ever asked my father what kind of music he listened to, you'd get specific artists and a detailed listing of subgenres. If you ask my mom what music she likes, you'll get an answer like "something happy"

The musicians my dad listened to probably do alright, but they certainly aren't world-famous millionaires. The musicians my mom listens to are though, because it's just whatever is on the radio, whatever is popular. Always felt weird that you kinda get paid more to make music for people who don't give a shit than you do if you make music for people who are super passionate about it. The easier you are to replace, the more money you seem to get.

Don't get me wrong, I'm not saying Spotify is doing a good thing...but it did feel kinda inevitable to me that something like this would happen eventually...the secrecy and fraud ought to offend anyone, but I'm sure plenty of listeners had no issue with the music itself...

I just pictured the outcome being cheap tracks for streaming platforms and more exposure for random garage bands. But I guess I should have predicted fake bands instead, this is capitalism we're talking about after all...

@admin @brianvastag it's the difference between art and pandering. A "piece de resistance" doesn't seem like something that should be super palatable and go down smoothly without noticing, right? It should be a little shocking, new, maybe even confusing or a little hard. A statement, at minimum.

What successful artists often depressingly realize, though, is that average people often don't want to be challenged with new unfamiliar things. They're perfectly happy with new twists on the familiar.

@brianvastag This could backfire. There is a great over-abundance of music now - AI can even generate a practically limitless supply. If Spotify divorces music from the culture of celebrity, then having major artists in the library no longer means anything and it becomes trivial for any competitor to undercut them.
@brianvastag To clarify, what I mean is that while the famous artists do have talent, there are also millions of amateurs now who are every bit as talented, and making music these days doesn't need a huge capital investment. The difference between the band trying to find local pub gigs and the band selling out entire arenas isn't musical talent - it's business. It's having the backing of a well-connected promotional engine, a label that can build hype and make a superstar.

@brianvastag If Spotify breaks that, they save a fortune in royalties. Great for them! But then what stops another company from just copying the same business model, but a little cheaper?

Spotify is under pressure to provide immediate returns and quarterly growth figures. Management know this. They have no choice but to deliver or be replaced. But they are doing so at the expense of the long-term future of the company. Huge performance bonuses today, then flee before the company implodes.

@brianvastag I remember back in 2007 or 08 using software called Koan to generate parameter driven music. I am surprised it has taken this long to get to this point.

@brianvastag

You have to make your own lists and never turn on their creative mixing function if you want all good music. Your sound rapidly becomes mundane in all genres if you let the app be in charge.

@brianvastag Spotify has been screwing over Artists for years, not it's the audience's turn.
@brianvastag I wonder has anyone encountered similar bullshit with other platforms that compete with #Spotify?
I use #Deezer & while I lean towards my own playlists, I do occasionally pop on some of the more ambient background music while I'm working. No idea what half of the tracks are unless it's notably Einaudi or VST.

@brianvastag @VisualStuart A very interesting read. I like organizations that (as far as i know) try to respect musicians, and allow musicians to communicate directly with their listeners.

I "feel" that Bandcamp does a great job with that.

@brianvastag @SimonCHulse Not to worry, I’m sure the EU will fine Apple for this on Spotify’s behalf shortly.
@donkey @brianvastag why would that be good? Apple aren’t the problem here.

@SimonCHulse @brianvastag Sorry, should’ve ended that toot with a ‘/s’.

Referencing the fact that the EU don’t seem to be worried about any of the things Spotify does, because it’s based in Europe. They do act on whatever complaints about Apple that Spotify make though.