I might be a little crazy, but I like to browse news sites in a virtual machine, without a script or ad blocker. I've started doing this just to be reminded of how the other half lives.

E.g, when was the last time you visited Yahoo News without a script or ad blocker installed? Or MSNBC or WaPo or virtually any major news site w/out these things? It's a full frontal assault of loud videos that launch and play on their own, and pop-ups and pop-unders and 97 pieces of third-party Javascript.

So not only are they typically aiming a firehose of extraneous and distracting stuff at you, each one of those ad relationships offers the possibility of malicious ads running on your machine.

It kind of seems like we don't talk enough about how this aspect of news websites really does turn people off of reading the news from the original source.

@briankrebs It is surprising how much good a few entries in /etc/hosts can do. I've got the following and it not only speeds up web browsing by a noticeable degree but it also causes a lot of ads to simply not be there.

127.0.0.1 google-analytics.com www.google-analytics.com ssh-google.analytics.com doubleclick.net googleadservices.com
127.0.0.1 www.googletagmanager.com googletagmanager.com
127.0.0.1 accounts.google.com
127.0.0.1 prodmg2.blob.core.windows.net

@karlauerbach block everything yahoo as well and that's literally all ads gone.
@briankrebs