Someone (who chose not to be tagged in this post) asked this question:

How are some of us aware and appalled that this (misinformation) is happening and others just go all in with the conspiracies?

What do you all think? What makes the difference?

Please refrain from just calling people stupid, I know it can definitely feel that way, but we can do better than that.

@RickiTarr I think in the case of people I know, it's mainly just confirmation bias that got out of control.

They started out with a stance that questioned the status quo in some way -- like a health nut suspicious of the medical establishment's disregard for homeopathic remedies -- and were conditioned to looking for information that fit that viewpoint. Then they didn't notice so much as it got more extreme. And suddenly they're not just looking for viable natural options, they oppose science.