There was a period of time I wondered if the cost burden of twitter would cause elon to sell it (at a loss) and a real business to take over. After his endorsement it became clear to me that the cultural influence it gives him and the dictators who loaned the money far out weights any costs and Twitter will never be saved.
@stefan Most of what he paid was other people's money (all of whom had a similar agenda), so there was never a real danger of it hurting him financially. He played the long game with Trump and won.