"When Ultra doesn’t mean ‘best’ anymore"

Great post. Before Monday's #Apple event, Ultra was always the top of the line.

But now, arguably, the Series 10 is top dog of watches. At least until Ultra 3 comes out (next year?)

Confusing branding, since in Apple silicon, Pro is always better than plain, and Ultra better than Pro.

Pro is best in phones, cause there's no Ultra.

Interesting read...

https://9to5mac.com/2024/09/13/when-ultra-doesnt-mean-best-anymore/