Mastodawn

There will be a complex licensing deal, for Weetabix to use the Marvel imagery, for Marvel to get that QR code on the side, and for sharing the profits.

https://www.thegrocer.co.uk/new-product-development/weetabix-partners-with-disney-on-limited-edition-cereals/679878.article

#Marvel #Weetabix

Weetabix partners with Disney on limited-edition cereals

The activity will be supported by in-store activations 'to deliver an exciting shopper experience that drives sales', said Weetabix

The Grocer