Saw an article recently, can't remember where, that basically said that the sole reason fast food was doing so poorly was pricing. That McDonald's was charging Texas Roadhouse prices, so people were choosing to skip McDonald's and go to Texas Roadhouse.

Unless you get the promoted deals it’s starting to be like that everywhere. Near me if im getting Two burgers and two fries, I spend less at five guys than I do at burger king. Why would I ever go to BK?

Even FG is unreasonable.

My wife and 6YO kid went to FG last week and spent $27 on a meal for two and they split the fries.

A few ounces of meat, 50 cents of soda, a couple potatoes and an arguably 2 nice quality rolls. That meal cost them $5. Even with inflated labor it should be more like $15.

Five guys is at the very bottom of my “list of things that are so needlessly expensive that now I actively hate”.

Cause they’re so fucking good, and they use better stuff than most.

The moment that changes… will be the day I either go no-beef, or start rioting.

They’ve barely raised their prices in the last decade, they’re actually pretty fast, and there’s nearly always a bunch of people queued up.

Depends on the location too. For my location everything on the menu is $2 more than it is in the nearby, similarly-sized city. And there’s a high quality Wendy’s right next door.

I’ll take good Wendy’s at half the price of Five Guys.

Of course everyone is doing tiered pricing. You either use their apps or pay double. I think half of it is to get the app on your phone, and the other half is simply to make you jump through hoops for lower pricing. They all want to charge obscene prices, and then if you object, give you an option other than not going there. “Just install our app” could just as easily be “pat your head while standing on one leg and rubbing your stomach, and we’ll give you 40% off.”

The data is delicious for ‘em. Assists in world domination plans. Not really but they’ll eventually fine tune who gets deals real good IMO.

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