Saw an article recently, can't remember where, that basically said that the sole reason fast food was doing so poorly was pricing. That McDonald's was charging Texas Roadhouse prices, so people were choosing to skip McDonald's and go to Texas Roadhouse.

I believe it. The whole appeal of fast food is that it’s fast and cheap.

As a european, fast food is just like a category of food, and more of an occasional treat for me. Normally, I just eat my own homemade food, which is even cheaper. So I guess I see it a little differently, and fast food is allowed to be not cheap if it’s “good”.

Hell yeah, gimme that cancer patty and those artery clogging fries, baby! But make the obesity water size “for kids”.

“Fast and cheap” as in cheaper than buying precooked food somewhere else. Of course stuff you make at home will be cheaper.