Today, we are launching something unlike any tech product in 2024: a product that uses zero AI and zero computational photography to produce natural, film-like photos.

We call it Process Zero.

A new mode in Halide that skips standard iPhone image processing. It produces beautiful, film like shots and allows greater control over lighting and exposure. And there's more…

Say hello to Process Zero and Halide 2.15: http://www.lux.camera/introducing-process-zero-for-iphone/

Process Zero: The Anti-Intelligent Camera

Introducing a process that uses zero AI and zero computational photography to produce beautiful, film-like natural photos. Meet Halide 2.15, with Process Zero.

Lux — iPhone camera apps, camera reviews and more
@halide Omg, I’ve been wanting something like this for so long.

@halide [typo note: It turns out we were wrong to worry. As cameras have smarter, Halide has only thrived.

->
It turns out we were wrong to worry. As cameras have become smarter, Halide has only thrived.]

I am so pleased to see non-AI innovation. A genuine relief!

@halide I'm currently on the $9.99/year plan. Will that continue or do I need to up it to the $11.99 plan for Halide MkIII/40% off membership? I'll do whatever it takes–I LOVE this app
@thecriterion if your price is locked in it's locked in! Congrats on the deal! :)
@halide Great deal indeed! If there was a tipping option I'd definitely do that each big update!
@thecriterion wow thank you Dan! We appreciate you!

@halide Very pumped for this! Noticed 1 thing - a typo on the upgrade button!

Which I was able to still tap :)

@halide Hey! I might be missing something here, or I may very well have misunderstood 2.14 and earlier all along. But what's the difference between Process Zero and shooting plain ol' RAW before now? (I'd long opted for RAW in Halide rather than ProRAW precisely for the reasons you've mentioned in the post.)

@halide That sounds so cool!

A bit disappointed by the business model. Apple presents your app as freemium, but I don't seem to be able to even try a single photo without buying an in-app.

Have you considered switching to a paid app model?

@k sadly we cannot control how Apple presents our app. We do offer a free trial with the membership, and we're working to make it so we remind you before it charges you.

We used to be a paid app, but this is the best way for us to offer ongoing app support and be able to still offer the pay once option!

@halide Thanks for the very reasonable explanation.

Wishing you all the best with the app. Keep on rocking with cool features!

@halide Thanks for the update, I dig the new mode! But I'm missing the instant preset. Liked it a lot. Is it gone for good?
@halide Everything that doesn’t put the darn AI badge on their products gets my support
@halide love process zero! I struggled a lot with Apple's ProRaw format and this is what I want 🙏🏻
@mrtnlst @halide and what is the difference? Why did you struggle?
@halide Thank you! I love the way process zero looks in some situations, it's so helpful to be able to turn it on and off quickly depending on the shot