Some multimillionaire VP at Apple has decided that the best thing for the company, one of the biggest in the world, to do is introduce a new 30% tax on struggling artists and creators who have no business or professional relationship with it in the first place
Who better to make money off than those you have no business relationship with?
Corporations have a twisted view of the world, by law. Until citizens push their governments to pass laws that ballance a company's fiduciary responsibility to shareholders against public responsibility/interests, this is the way.
(Of course, the biggest problem will be defining that, right? 🤔)
Sure, you could motivate Apple users, but since they tend to be (institutionalized/indoctrinated/locked-in/fanatic) about the brand... Not sure Apple can do wrong in their eyes: so the duty to shareholders to 'keep customers happy' likely won't have any effect.)