Andrew Wilson argues EA College Football 25 needed genAI for its development
Andrew Wilson argues College Football 25 needed genAI not just to help recreate all its real-world players, but also to help build the revived series' future.
@GameDeveloperDotCom "Needed" is a strong word. It definitely feels as though AAA has backed themselves into an expensive corner over the course of many years. They're hoping that genAI is the silver bullet to get them back into profitability now that rates are high, but I think they'll find that the customer will notice and things will go even more poorly for them.